As the owner, Bill continued to emphasize those same values he had learned as a young man. He held on to the original drink formula, the antiquated bottling equipment, and a massive assortment of Dr Pepper collectibles which became his passion. Through the years, he used those elements to develop a successful enterprise and a popular tourist attraction. And most important, he built a fiercely loyal following for Dublin Dr Pepper around the world. The media were drawn to him like bees to honey and dubbed him “Mr. Dr Pepper.”

When bottom line indicated the tiny Dublin plant should give up Imperial Pure Cane Sugar in exchange for less expensive corn sweeteners, Bill balked. He continued to subscribe to the country theory of “dancin’ with who brung ya,” refusing to change the recipe which has always given the local product its unique taste. Bill Kloster, the Dublin bottling plant, and Dublin Dr Pepper remained true to themselves.

The story was widely told that when his wife Iona told Bill he was drinking too much sugar and should switch to the sugar-free variety, he secretly had the regular Dr Pepper put into diet bottles which he stocked in his home refrigerator.

Residents of the community and the region enthusiastically support what they consider “their” Dr Pepper. But Bill was no less enthusiastic about giving back. Seldom does a community event take place without Dr Pepper, usually provided as a donation to a worthy cause. Most of the major projects in the area had a Dr Pepper signature somewhere, even though many of Bill’s contributions were done inconspicuously and, by his choosing, without fanfare.

Bill always spent long hours at the Dr Pepper plant. But following the death in 1995 of Iona Kloster, his beloved wife of 54 years, he dedicated himself to the expansion of the museum collection and the promotion of Old Doc’s Soda Shop.